CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT

CONSUMER INERTIA IN TOILETRIES PRODUCTS: MEDIATION EFFECTS OF QUALITY PERCEPTION ON BRAND CREDIBILITY, BRAND SATISFACTION, AND BRAND COMMITMENT

Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are verbatim coupons based only on habits.This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand satisfaction.SmartPLS was used to test the relationship between constructs.A total

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